Industrial Design

Legal Shape for Visual Innovation

Strategic legal support for protecting the aesthetic value of your products in Brazil.

 

The protection of industrial designs in Brazil is a legal mechanism aimed at safeguarding the ornamental or visual features of a product — such as its shape, configuration, pattern, or combination of lines and colors — provided that it is new and capable of industrial reproduction. This protection does not extend to technical or functional aspects of the product.

 

Foreign companies operating in Brazil must navigate specific procedures to ensure their industrial designs are properly registered with the Brazilian Patent and Trademark Office (INPI). While protection is initially granted for ten years, it can be renewed for up to 25 years, offering long-term security for product aesthetics and competitive differentiation in the market.

Hugo Silva & Maldonado assists international clients across all stages of the registration process, from registrability analysis to enforcement, ensuring that your designs remain protected under Brazilian law. Our firm combines legal expertise and technical accuracy to help you maintain exclusivity and prevent unauthorized copying or commercial use of your designs.

Our services include:
  • Registrability assessment and prior art search
  • Preparation and filing of industrial design applications
  • Strategic advice on scope and visual presentation of designs
  • Responses to office actions and appeals against rejections
  • Maintenance and renewal of design registrations
  • Opposition to third-party filings and nullity actions
  • Defense in administrative proceedings involving design rights
  • Amendments and corrections to filed applications
  • Coordination of international filings under the Hague Agreement
  • Translation of technical documentation into or from English
  • Legal support for licensing and enforcement of registered designs

Ready to protect your innovation in one of the world’s fastest-growing markets?

Hassist you with every stage of the patent process